DraftKings Enters Australian DFS Market

Bianca Munz | 23 May 2018

Draft Kings
DraftKings, the king of American daily fantasy sports, has an exciting announcement for its followers across the ocean. The DFS supplier will soon be expanding its reach further than Europe and North America by launching its coveted services in Australia this year.

The daily fantasy and sports betting expert is expecting to go live Down Under before the end of Q2 2018 – that is, before June is through. The firm has already obtained the necessary licenses from the Northern Territory Racing Commission, and now simply has to put its systems and software in place to give Aussie DFS fans access to its exclusive range of products.

Under its agreement with Australian regulators, DraftKings will be able to supply daily fantasy sports and other services to consumers across all of the country’s states. Australia is officially the eighth nation in which punters can enjoy these services, showing that DraftKings’ reach is expanding considerably as it enters new regulated gaming markets.

CEO Speaks About Expansion

CEO of DraftKings, Jason Robins, has commented on the development, noting that in the past few years, Australia’s growing daily fantasy sports market has evolved considerably, with local operators adding numerous new DFS platforms to feed the burgeoning demand. He added that this growth has been necessary to meet the needs of fans who love to get closer to the teams, players and sports that they are passionate about.

According to Robins, Australia is a vital market for DraftKings as it offers both devoted sporting fans and advanced, ‘tech-savvy’ punters. These people, he said, are exactly the type of DFS supporters who will love to compete on platforms such as the one offered by his own US-based company.

DraftKings Deals With NJ Casinos

The move into Aussie territory has come as part of DraftKings’ preparations to expand its reach within the American market by adding new sports betting offerings to its portfolio. The company is currently waiting for the Supreme Court to make a ruling on New Jersey’s long-standing efforts to overturn the PASPA (Professional and Amateur Sports Protection Act) Act of 1992 before it can go ahead with its own plans.

Earlier in April, the DFS expert also revealed that it had entered into talks with numerous New jersey-based casinos about potential sports betting partnerships. More news on these talks will no doubt surface over the coming months, as DraftKings continues to make waves within the global gaming space.

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